Maryland Public Access Trauma Care (PATC) sought a visual identity that conveyed urgency, clarity, and civic pride. We crafted a bold, emblematic logo that fused the Maryland state flag with a universal medical cross—symbolizing both local heritage and life-saving accessibility. The accompanying style guide established a foundational palette of red, gold, and neutral black, ensuring consistency across public-facing materials while honoring the gravity and resilience of trauma response. This branding system was designed to be instantly recognizable, deeply rooted, and ready to serve.