AE State
Brand Overview: AE State is a premium apparel brand that specializes in finely crafted knitwear, redefining comfort and style. The brand embodies sophistication, quality, and effortless elegance, offering garments sourced from the finest materials to ensure an unparalleled wearing experience.
Logo Vision: The AE State logo embodies the essence of luxury, conveying a modern and refined aesthetic. It is timeless yet forward-thinking, resonating with fashion-conscious consumers seeking comfort and exclusivity.
Design Elements:
Typography: The brand name is set in a clean, elegant sans-serif font, highlighting the brand's modern, minimalist aesthetic.
Symbolism: A unique emblem is incorporated, potentially playing on the "A9" to create a distinctive visual identity.
Color Palette: Deep, sophisticated tones, including charcoal, mocha, stone, and teal, reinforce the brand's luxurious appeal.
Versatility: The logo translates well across various mediums—clothing tags, packaging, digital platforms, and embroidery—while maintaining clarity and impact.
Brand Personality: AE State evokes a sense of exclusivity, warmth, and craftsmanship. The logo reflects these values, drawing inspiration from high-end fashion houses while maintaining a unique identity.
Target Audience: Affluent consumers who value fine craftsmanship, comfort, and timeless style. The logo appeals to individuals who appreciate understated luxury without sacrificing innovation.
Final Deliverables:
Primary logo
Monogram
Black-and-white and full-color versions
Scalable files suitable for various applications
Color pallet
Example applications
