MPC Consulting — Brand Guidelines
A modern identity system built with clarity, restraint, and professional precision.
A refined identity system for a contemporary consulting practice.
This guideline presents the essential components of the MPC Consulting brand: logo construction, color standards, typographic hierarchy, and usage rules. The system is intentionally minimal, providing a clear and adaptable foundation for both digital and print environments. Each plate is designed to convey clarity, consistency, and a disciplined visual structure suited to a modern consulting practice.
Logo Construction Structural breakdown of the wordmark and its proportional relationships.
Clearspace Minimum required spacing to preserve legibility and brand integrity.
Size Behavior — Black Approved scaling behavior for the primary black logo.
Size Behavior — Color Approved scaling behavior for the primary color logo.
Color Palette Sky, Stone, and Navy — the foundational brand colors with full technical specifications.
Reverse Logo Approved reverse treatments on brand colors.
Primary Typography — Agenda One Modern sans serif typography for core brand communication.
Secondary Typography — ITC Galliard Pro A refined serif typeface for supporting text and editorial moments.
Logo Rules Approved usage and restrictions to maintain consistency and protect the brand.
Pattern Supporting graphic element for brand texture and visual continuity.
Website Application Examples of the identity system applied in digital interface contexts.
Identity system developed as part of a consulting brand engagement.
Presented here as a complete guideline demonstrating core logo mechanics, color standards, and typographic structure.
A concise, modern system built for clarity and consistency.