Client: BMG Music Group NYC Scope: Brand Identity, Logo Design, Corporate Stationery Role: Lead Designer

Project Overview

Buddah Records, an iconic label known for its eclectic roster and experimental spirit, sought a modernized visual identity under the direction of BMG Music Group. The goal was to reimagine its legacy while introducing a future-forward mark that resonated with contemporary audiences without compromising the soul of its psychedelic roots.

Objectives

• Design a bold and timeless logomark that honors Buddah Records’ heritage

• Create a versatile visual identity system adaptable across physical and digital applications

• Develop professional corporate stationery to reflect the brand’s evolution under BMG

Creative Approach

Drawing inspiration from the label’s spiritual and counterculture origins, I designed a new mark that merges serenity with edge: a simplified, meditative figure paired with resonant concentric waves—symbolizing sound, enlightenment, and influence. The typography nods to vintage analog aesthetics while embracing clean, modern geometry.

The stationery suite—featuring business cards, letterhead, and envelopes—extends this narrative through high-contrast layouts, embossed textures, and a color palette that bridges warm psychedelia with executive clarity.

Deliverables

• Primary and secondary logo marks (vector + raster formats)

• Full brand color system and typography guidelines

• Business card, letterhead, and envelope designs

• Print-ready artwork and digital assets for BMG internal use

Outcome

The rebrand was praised by internal stakeholders at BMG for its bold yet respectful homage to Buddah’s legacy. It now serves as the foundation for future packaging, artist promo, and merchandise, bringing the label’s voice into a new era with clarity and charisma.