Project Description: Fork on a Road Spice Brand Packaging

Fork on a Road's spice brand packaging is a bold fusion of culinary artistry and storytelling, designed to captivate consumers with its vibrant aesthetic and cohesive brand identity. This project encompassed the development of a logo, iconography, food packaging, and a color system enriched with illustrations, as well as an engaging brand story.

Logo & Iconography

The logo embodies the essence of discovery and flavor exploration, utilizing clean yet expressive typography alongside a symbolic mark that reflects the journey of taste. Custom iconography was developed to complement the branding, illustrating key ingredients, spice origins, and usage suggestions in an intuitive, visually appealing manner.

Food Packaging

Each spice blend is housed in meticulously crafted packaging that strikes a balance between form and function. Using premium materials and thoughtful design, the packaging ensures freshness while standing out on retail shelves. The layout integrates storytelling elements, offering insights into the spice’s origins, usage ideas, and the ethos of Fork on a Road.

Color System & Illustrations

A carefully curated color system enhances brand recognition, with earthy, rich tones representing warmth and authenticity, and vibrant hues adding energy and excitement. The packaging features hand-drawn illustrations that evoke the essence of natural ingredients and culinary adventure, reinforcing the artisanal quality of the product.