Client: Selvique

Studio: Big Concepts — Creative Direction & Design by R. Freeland

Project Type: Brand Story, Logo Design, Visual Identity System, Design Assets

Overview

Selvique is a new lifestyle and personal care brand rooted in elemental simplicity, ritual, and modern craftsmanship. Big Concepts partnered with founder Patrick to shape the brand from its earliest narrative foundations through a fully realized visual identity system. The goal was to create a brand world that feels grounded, intentional, and timeless—one that could scale across packaging, digital presence, and future product lines.

• Develop a compelling brand story that articulates Selvique’s ethos, values, and emotional resonance.

• Create a custom logo and wordmark that embody the brand’s elemental identity.

• Establish a cohesive visual identity system, including typography, color palette, textures, and graphic motifs.

• Deliver a suite of design assets suitable for print, digital, and packaging applications.

• Provide a brand guide that ensures consistency as the business grows.

1 Brand Story & Narrative Development

Big Concepts crafted a foundational brand story that defines Selvique’s voice, tone, and positioning. This narrative serves as the emotional and strategic anchor for all future communications.

2 Logo & Word Mark Design

A custom-designed logo and wordmark were created to reflect Selvique’s artisanal and elemental character.

•             The wordmark exists in multiple sizes and proportions.

•             It is fully custom—no font can be used to recreate or reset it.

•             The design balances modern minimalism with organic nuance.

3 Visual Identity System

A complete identity suite was developed, including:

•             Primary and secondary color palettes

•             Typography recommendations

•             Graphic elements and patterns

•             Texture and material references

•             Layout principles for print and digital use

4 Design Assets

All assets were delivered in resizable, scalable formats suitable for web, print, and packaging. Any experienced web designer can seamlessly integrate these files into a digital environment.

5 Brand Guide

A detailed brand guide was created to outline usage guidelines, visual standards, and the brand's core concepts.  This ensures clarity and consistency as Selvique expands into e-commerce, packaging, and marketing.

The result is a cohesive, elevated brand identity that positions Selvique for a strong market debut. The visual system is flexible enough to grow with the business while remaining rooted in the brand’s core story and aesthetic.