Selvique Logo & Brand Identity
Selvique — Logo & Brand Identity Big Concepts partnered with Selvique to build a complete brand identity from the ground up. The work began with shaping the brand story and defining the business's emotional and conceptual foundation. From there, we designed a fully custom wordmark and symbol—crafted to express Selvique’s elemental, modern, and ritual‑driven character.
The visual identity system includes a refined color palette, typography selections, graphic motifs, and supporting design assets that translate seamlessly across packaging, print, and digital environments. A comprehensive brand guide was delivered to ensure clarity and consistency as the brand expands into e‑commerce and future product lines.
This project established Selvique’s visual language with intention and longevity, giving the new brand a strong, cohesive foundation for launch and growth.
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Client: Selvique
Studio: Big Concepts
Project Type: Brand Story, Logo Design, Visual Identity System, Design Assets
Overview
Selvique is a new lifestyle and personal care brand rooted in elemental simplicity, ritual, and modern craftsmanship. Big Concepts partnered with founder Patrick to shape the brand from its earliest narrative foundations through a fully realized visual identity system. The goal was to create a brand world that feels grounded, intentional, and timeless—one that could scale across packaging, digital presence, and future product lines.
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Develop a compelling brand story that articulates Selvique’s ethos, values, and emotional resonance.
Create a custom logo and wordmark that embody the brand’s elemental identity.
Establish a cohesive visual identity system, including typography, color palette, textures, and graphic motifs.
Deliver a suite of design assets suitable for print, digital, and packaging applications.
Provide a brand guide that ensures consistency as the business grows.
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1 Brand Story & Narrative Development
Big Concepts crafted a foundational brand story that defines Selvique’s voice, tone, and positioning. This narrative serves as the emotional and strategic anchor for all future communications.
2 Logo & Word Mark Design
A custom-designed logo and wordmark were created to reflect Selvique’s artisanal and elemental character.
• The wordmark exists in multiple sizes and proportions.
• It is fully custom—no font can be used to recreate or reset it.
• The design balances modern minimalism with organic nuance.
3 Visual Identity System
A complete identity suite was developed, including:
• Primary and secondary color palettes
• Typography recommendations
• Graphic elements and patterns
• Texture and material references
• Layout principles for print and digital use
4 Design Assets
All assets were delivered in resizable, scalable formats suitable for web, print, and packaging. Any experienced web designer can seamlessly integrate these files into a digital environment.
5 Brand Guide
A detailed brand guide was created to outline usage guidelines, visual standards, and the brand's core concepts. This ensures clarity and consistency as Selvique expands into e-commerce, packaging, and marketing.
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The result is a cohesive, elevated brand identity that positions Selvique for a strong market debut. The visual system is flexible enough to grow with the business while remaining rooted in the brand’s core story and aesthetic.
