Case Study

Open book icon at the bottom of the left page and a compass icon at the bottom of the right page of an open book or catalog with text about the da Vinci code.
Open book icon at the bottom of the left page and a compass icon at the bottom of the right page of an open book or catalog with text about the da Vinci code.

The Da Vinci Code Codex

A museum‑grade codex created for Sony Pictures and the Royal Collection, unifying the symbolic architecture of The Da Vinci Code into a single archival system. A project twenty years in the making, now presented as a complete visual folio.

Originally created for Sony Pictures and the Royal Collection, this codex unifies the symbolic architecture of The Da Vinci Code into a single archival system.

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A textured brown wall with the logo and name 'K Coach Ken International' engraved, illuminated by a warm light from above.

Coach Ken International Brand Identity

A disciplined brand system built for leaders at the summit.

Coach Ken International engaged Big Concepts to develop a premium identity system that reflects precision, authority, and global executive presence. This case study highlights the disciplined design architecture behind the brand.

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Open book with a wooden cover and a patterned page showing a silhouette of a hiker near a campfire, with the text "Wilderness Lodge" and "Forged from Nature & Tradition" on the cover.
Open book with a wooden cover and a patterned page showing a silhouette of a hiker near a campfire, with the text "Wilderness Lodge" and "Forged from Nature & Tradition" on the cover.

Disney’s Wilderness Lodge Logo & Style Guide

A Visual Identity Rooted in Craft, Architecture, and the Spirit of the American Wilderness

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Black denim and leather fashion accessories with Smoke Rise New York logo and branding on labels and tags.
Black denim and leather fashion accessories with Smoke Rise New York logo and branding on labels and tags.

Smoke Rise NY

Building a Modern Brand System for Growth and Cultural Relevance

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A person wearing a black Harley-Davidson motorcycle jacket and helmet, sitting on a motorcycle at sunset, with another motorcycle blurred in the background.
A person wearing a black Harley-Davidson motorcycle jacket and helmet, sitting on a motorcycle at sunset, with another motorcycle blurred in the background.

Harley‑Davidson Motors Apparel System & Accessory Design

Creative direction and end‑to‑end apparel and accessory system design for Harley‑Davidson Motors, from leather and denim silhouettes to nylon outerwear — supported by full technical documentation, material architecture, and production‑ready tech packs.

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Design board showing branding and vehicle wrap concepts for Capitol, including a modern office building, company logo, and a white and red commercial van.

Capitol Refrigeration Company

Building a Modern Brand System for Growth and Cultural Relevance

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Metallic abstract face sculpture with horns, on a black background.
Metallic abstract face sculpture with horns, on a black background.

Serum Libertine

A modern identity system crafted to elevate a non‑alcoholic elixir into an experience of indulgence, intimacy, and botanical depth.

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