1928 Jewelry Company invited Big Concepts to collaborate directly with its founder, Mel Bernie, to explore new creative directions for the brand. The work included campaign development, art direction, and conceptual advertising for a heritage jewelry company established in 1968. These pieces represent a period of experimentation inside the company — blending whimsy, editorial photography, and product‑driven storytelling.

We developed a series of campaign concepts and executed select pieces that ran across the brand’s marketing channels. Our role included:

• art direction for photoshoots

• conceptual development for new advertising approaches

• compositing and visual assembly of campaign imagery

• exploring fresh editorial tones for a legacy brand

The Clothes Pins Ad Campaign ran successfully, reflecting the brand’s playful, symbolic, and narrative‑driven identity.