Bruce Springsteen—
One Step Up, Two Steps Back
This project remains one of our most meaningful collaborations. Bruce Springsteen personally provided photographs from his own Asbury Park collection, while Dion provided additional stories, trusting us to shape them into a visual narrative for a special two‑disc release, led by Tom Cartwright, President at EMI Distribution through the label The Right Stuff Records.
The package included a 30‑page booklet and two CD music packaging built around performances by artists who recorded Bruce Springsteen’s songs with his permission. The project was created to support the nonprofit World Hunger, and small follow‑up components were later produced for companion editions.
It stands as a rare moment where design, legacy, and purpose came together.
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Build a two‑disc package featuring artists performing Bruce Springsteen’s songs with his permission
Integrate Bruce’s personal Asbury Park photographs into the visual narrative
Create a 30‑page booklet that expands the story and supports the release’s charitable mission
Deliver a design system that honors Bruce’s legacy while serving the nonprofit World Hunger
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Big Concepts worked directly with Bruce Springsteen and Dion to select and sequence imagery from personal archive
Developed a visual language rooted in Asbury Park’s textures, tones, and emotional geography
Designed the full packaging system, booklet, and follow‑up companion components
Balanced tribute‑album clarity with Bruce’s own artistic identity
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Helped support fundraising efforts for the World Hunger nonprofit
Preserved and showcased rare personal photographs from Bruce’s collection
Produced a package that remains a meaningful intersection of design, legacy, and purpose
Established a visual foundation used again in later companion editions
“With gratitude to Tom Cartwright, founder of The Right Stuff Records, President of EMI Distribution — whose conception of the World Hunger project, authorship, and stewardship of our industry shaped both the work and Big Concepts.”