Capitol Refrigeration Company
Brand Rebirth & Visual Identity System
Capitol Refrigeration Company came to us at a pivotal moment: after forty‑five years in commercial refrigeration and control systems, the business was ready to evolve into a modern, multi‑disciplinary competitor serving seven states. Our partnership began with a strategic renaming initiative, laying the foundation for a brand that reflects the company’s expanded capabilities across Refrigeration, Engineering, Air Balancing, Carpentry, and HVAC.
From there, we built a comprehensive identity system designed to elevate recognition and unify every customer touchpoint. The new logo suite, color architecture, and typography system establish a confident, contemporary presence, while the brand guide ensures clarity and consistency as the company continues to scale.
To bring the brand to life in the real world, we extended the visual language across posters, brochures, trade‑show exhibits, fleet graphics, uniforms, and even the building exterior. The result is a cohesive, future‑ready brand that honors the company’s legacy while positioning it for decades of growth.
The Training Room Mural
Big Concepts brought new life to Capitol’s training room with a large mural that utilized the brand's graphics, seamlessly blending inspiration with functionality. Employees now enter a room that not only reflects Capitol Refrigeration’s commitment to innovation but also fosters focus and motivation.
