• NexCycle operated one of California’s largest convenience‑zone recycling networks, serving more than 300 locations statewide. Big Concepts was engaged to create a complete visual identity and environmental design system that could scale across diverse retail parking lots, meet strict legislative requirements (AB2020), and integrate with patented compaction equipment.

• The result was a multi‑tiered, statewide brand ecosystem — from the logo to the bins to the trade show booth — designed for clarity, durability, and public visibility.

• Big Concepts designed the NexCycle logo and visual language that became the face of the program for nearly two decades. The identity needed to feel trustworthy, civic‑minded, and instantly recognizable across hundreds of sites. The sweeping “C” became the signature gesture, symbolizing motion, renewal, and the recycling loop.

• The tagline was refined to increase real‑world legibility — especially for fast‑moving, drive‑by environments — ensuring the brand communicates clearly at civic scale.

To meet the needs of property managers, grocers, and municipalities, I developed a modular system of four approved bin designs:

• Kids + Red Wagon Version — A community‑friendly option selected by Vons leadership.

• Full Wrap Version — High‑coverage environmental graphics for maximum visibility.

• Economy Version — Painted base units with spot decals for cost‑efficient deployment.

• American Eagle Full Wrap — The premium flagship, featuring dramatic wildlife imagery.

Each version was engineered for production efficiency, durability, and compatibility with NexCycle’s patented compaction units.

In addition to the environmental system, Big Concept’s designed:

• NexCycle’s trade show booth

• Posters and promotional materials

• A comprehensive brochure explaining the program, equipment, and legislative context

These materials helped NexCycle communicate with property owners, grocery chains, and state agencies.

The NexCycle system became a familiar part of California’s recycling landscape, supporting AB2020 compliance and providing accessible redemption centers for millions of residents. The work represents a rare intersection of identity, engineering, environmental design, and statewide public service.