The creation of the Smoke Rise Brand Guide was a strategic and creative endeavor, built on deep brand analysis and a fresh vision. Through thoughtful research and storytelling, we developed a compelling brand narrative that captures the essence of Smoke Rise. The visual identity was refined with a refreshed logo that modernizes and elevates the brand, complemented by a newly crafted icon that serves as a bold, recognizable emblem. This guide establishes a cohesive framework for the brand’s identity, ensuring consistency and impact across all touchpoints. Our approach includes creating an illustrated story that features customer personas throughout.